A few weeks ago Slabs bought a case of beer. There was a promotion running at the bottle shop to win an iPod dock/speaker in the form of a keg of said beer. You got an entry into the draw with every case you bought.
As you do with these things, Slabs entered and thought no more of it.
Today he got a phone call from the bottle shop telling him he'd won the prize.
How cool is that! Now he tells me he needs to get an iPod . . .